5 Signs its Time for a New Logo

Your logo is how your brand is portrayed to not only the public but your target customers. 

1.

If your logo was created years ago to be placed on your storefront or to add to your products, it might not fit well with your digital brand identity. A few things to look for is quality of the logo (does it appear blurry in your profile picture), is it appealing to your audience, does it look good in black or white? These are all things to keep in mind when looking at your branding and whether or not it might be time for a re-brand. 

Your Logo doesn't Adapt Well to your Digital Presence

2.

Often times with small businesses, the logo is a starting point to getting business started. With this, a lot of business owners take time to create a logo based on what they envision for their new business. Or they tackle logo design as way to cut costs when starting a business. However, a common issue that business owners have is that their logo is a representation on what they like to see rather than what their target audience and customers need to see. Overtime, these DIY logos can turn customers away rather than bring them in. 

Your Logo was a DIY Project

3.

Busy and complicated logos tend to distract the customer in a bad way vs. a clean and modern logo. If your competitor has a clean and sophisticated logo that clearly communicates with the audience, they are more likely to secure the customer. Things to consider vs your competitors are things associated with your logo such as color, type, and your submark/icon. 

Your Logo is too Complex vs. the Competition

4.

A lot of times brands are dependent on the elements that create their brand recognition. For example, color is a big part in the way we see brands. For example, the Starbucks green, McDonalds yellow, Dell blue, etc. However, many brands rely on their submarks to give them brand recognition such as the Amazon arrow, the Apple for Apple products, and the Nike swoosh. Make sure your brand elements align with your vision and brand messaging. 

Your Brand Elements Don't Make Sense

5.

If your logo was created years ago to be placed on your storefront or to add to your products, it might not fit well with your digital brand identity. A few things to look for is quality of the logo (does it appear blurry in your profile picture), is it appealing to your audience, does it look good in black or white? These are all things to keep in mind when looking at your branding and whether or not it might be time for a re-brand. 

Your logo doesn't adapt well to your digital presence